Have you ever wondered what it takes to think like a marketer? You need to think analytically across multiple disciplines and tell a compelling story that engages customers with your brand and your organisation’s internal audience.

This course will explore insights into the core concepts and fundamental skills every new marketer needs to learn on day one.
This course teaches you to use a valuable framework for analysing the commercial activities of any organization that has brands and customers. Explore the basic building blocks of a marketing campaign, including brands, business categories, customers, value propositions, and the elements you need to create an effective customer-brand experience.